Hike Messenger app could be add a new feature of Voice Calling
The news comes after Hike recently acquired US-based voice-calling company Zip Phone for an undisclosed amount. Zip Phone, a one-man startup founded by Anuj Jain in the US, is a voice-calling app that works globally.
According to sources, Hike Messenger’s voice-calling feature could be coming very soon to the app, within the next few days. The service will be optimised for 2G networks in India as well as trying to ensure minimum bandwidth usage so that data costs don’t go through the roof.
Hike’s voice-calling. which will require Internet access, shall be more data efficient and thus work well even on networks where Internet connectivity is poor. Given how poor and patchy Internet connectivity still remains for many in the country, this feature of Hike could make it stand-out from the crowd. The service will be available globally. Hike has officially refused to confirm these rumours.
The voice-calling feature on messaging apps is something we might hear about a lot in 2015. Facebook-owned WhatsApp had revealed plans to launch the feature last year but that didn’t happen.
Interestingly it was reported that one of the reasons for the delay was because WhatsApp was finding ways to implement voice calling services in areas where Internet connectivity is poor because 3G services and Wi-Fi access is restricted in many parts of the world and consequently 2G services are still more important.
Another interesting feature that is rumoured in WhatsApp is call-recording and playback. What is unclear is whether these features on the app will be paid or whether users will have to start paying for WhatsApp once the new features are rolled out. More recently another report claimed that WhatsApp will integrate ‘Call via Skype’ feature to its app.
While WhatsApp remains one of the most popular apps across the world, Hike has also done fairly well. The Indian-app managed to crossed 35 million users since it’s launch in December 2012 which is quite impressive for a new brand in a highly-competitive market.
“India has almost a 100 million active mobile Internet users and that number is growing rapidly every year. That’s the market, which we’re building for. The rate at which hike messenger has grown in the last 18 months is phenomenal and is a strong testament of the right direction in which the product is steering,” Hike messenger founder and CEO Kavin Bharti Mittal had said in a statement when the app had crossed the 20 million mark.
While WhatsApp has close to 700 million users, up from the 600 million in August 2014, Hike in India has proved to be quite a worthy competitor.
