Mahindra rolls out Supro Van and Supro Maxitruck in Jaipur
The company launched Supro Van, a stylish and spacious 8 seater diesel vehicle suitable for large families and tour & travel segment and the Supro Maxitruck, a modern load carrier with a payload capacity of 1 ton suitable for intra and inter city transportation of goods.
As an industry first, Mahindra has simultaneously rolled out two new products in two distinct segments of passenger and commercial vehicles. Conceptualized to address the needs of two different customer segments effectively while delivering a superior value proposition, the Supro platform is expected to lead the pack with Superior Fuel Efficiency, power, comfort and style.
Mahesh Kulkarni, Vice President – Commercial Vehicle, Mahindra & Mahindra said, “At Mahindra, we have regularly created disruptions in the market and the simultaneous launch of two all new Supro products is a clear validation of our approach. A true ‘Make-in-India’ vehicle platform, both the vehicles are all set to redefine their respective categories."
He further added, "Being a listening organization, we have taken a significant leap by comprehensively addressing the needs of the customers in both people as well as cargo movement with the launch of Supro platform. I am confident that as with other Mahindra products, the Supro will go a long way in helping our customers prosper in life in line with our Mahindra Rise philosophy”.
Targeted at two different customer segments, the Supro Van and Supro Maxitruck are set to redefine norms with their distinct offerings. A versatile vehicle, the Supro Van will source business from various segments. It can be used as a personal vehicle for large families in semi urban, tier II & III towns; as personal cum business application vehicle for traders; and as an affordable tour & travel vehicle and an additional source of income for farmers.
The other new product from Supro platform, the Supro Maxitruck will source business from captive as well as market load operators. In fact it will provide the perfect upgrade opportunity for mini-truck segment and a superior value proposition option for the maxi-truck segment.
Built at Mahindra’s state-of-the-art plant in Chakan, Maharashtra, the Supro platform has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters. It also comes with a class-leading warranty of 2 years/60,000km (whichever is earlier) and will be available in attractive colour options of Metallic Brown & Red, Deep Blue and Diamond White.
The Supro Van will be available in 3 variants namely VX (Base Variant), LX (With Power Steering), ZX (With Power Steering & AC) and the Supro Maxitruck also will be available in 3 variants T2 (Base Variant), T4 (With Power Steering), T6 (With Power Steering & AC) respectively.
