Vodafone delights Prepaid customers with 'Double Data' offer
Under the offerpre-paid customers availing data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone app, will enjoy double the value of the chosen data pack. This offer is valid on all Vodafone pre-paid data recharge packs offered in Circle name starting1st week of August till September 30.
Staying ahead of market trends, Vodafone has successfully catered to evolving customer requirements. With the aspirational value of owning a smarter phone continuouslyascending, xx percent of Vodafone’s user base in Rajasthan circle now has data enabled handsets leading to increasing user base of mobile internet and greater consumption of data per user.
Elaborating the benefits of the “Double Data”offer, Amit Bedi, Business Head- Rajasthan, Vodafone India,said, “More than 50% of our subscribers today use mobile internet, primarily for surfing, browsing, Email, social networking sites like Facebook, Twitter, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen."
He further added, "Double Dat’offer is our way of thanking our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. We are offering themdouble value and encouraging new data users to explore the wonders of the internet. A host of data packs to cater to various customer categories and usage patterns, beginning from as low as Rs 28 for 220 MB are being offered.”
Vodafone is also launching a high decibel marketing campaign across TV, OOH, retail and digital in order to connect with the target customers and increase awareness about the Double Data Offer.
Continuing with its endeavour towards improving overall customer experience, Vodafone India invested over Rs 2014 crores in Rajasthan Circle over FY 2014-15 to strengthen its network by putting up 445 new sites and expand its retail footprint with the opening of new Vodafone Global Design Stores.
