Mary Kom Bags Gold for the Best Online Marketing Campaign at the DCA-2015
Rudrarup Datta, Head of Marketing and Operations, Viacom 18 says, “Mary Kom as a film not only entertained but also inspired millions of Indians to punch above their weight and achieve their dreams however impossible it may seem."
"A powerful story needed a powerful campaign and we were very happy to partner with Everymedia who devised innovative integrated campaigns and also implemented measurement and reporting metrics to illustrate the outcomes of each initiative. The success of the film at the box office set new benchmarks for a women protagonist film." He added.
Speaking about the award, Gautam B. Thakker, CEO, EveryMedia Technologies said, "The film Mary Kom has bagged many accolades and it is an honour to add another award to the list. With a story like Mary Kom we had to connect with the audience through emotional resonance in a big way, using intriguing and entertaining methods."
He further added, "with tremendous support and creative freedom given to us by Viacom, our content driven campaigns where effectively executed. Our goal to successfully engage the audience in transparent conversation was a success.”
The digital campaign reflected the content of the film with action-packed online activities. There was a continuous flow of information using tactics that attracted and built an affiliation with the target audience. With the team’s creativity, innovation, design and analytics, the movie succeeded in garnering a huge following across online platforms and with impactful communication on Facebook, Twitter, Instagram, YouTube and strategic news portals.
EveryMedia Technologies was declared a winner against many nominees in the Best Online Marketing category. The other shortlists were Ogilvy & Mather, Madison World, iContract and Maxus India among others.
