Mahindra launches 2 New Variants of Alfa Passenger in Rajasthan
The range comprises two new variants - Alfa Dx, Alfa Champ each variant meetsspecific customer needs.Mahindra’s widest range of products in the small commercial vehicle segment has been further enhanced with the addition of the Alfa Passenger Range, a people mover in the commercial space.
The company has introduced new products and technologies at regular intervals to delight customers, by constantly updating its products, based on customer insights and needs.
According to Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. “Overthe years, the Mahindra Alfa has been a popular choice with our customers for local last mile connectivity. "
"Inour endeavour to upgrade our offerings for customer benefit, we have introduced the Alfa Passenger rangeand further enhanced our portfolio. With two new offerings, the Alfa now offers optimum solutions for different customer needs, thus enabling our customers to enhance their earnings and progress in life.”
Nayer further mentioned, “Mahindra currently offers the widest range of commercial vehicles to cater to themany and varied needs of its customers which has been possible due to the customer insights which we havegathered from the market. Our pan-India network now stands at more than 1700 touch points, enabling us toreach out to our customers as per their convenience, even in the rural hinterland.”
The Mahindra Alfa, is currently the best-in-class 3-wheeler and is a cut above the rest owing to its strong and stylish body, comfortable ride and spacious cabin along with in-built safety and stability features. Besides its excellent mileage, the Alfa also boasts of the lowest maintenance in its category and these benefits coupled with the 24 month warranty offered by Mahindra converts into higher earnings for the operator.
Customer centric programs like the UDAY (CRM program), Service Camps and the 45 minute Express Service make the Alfa 3 wheeler passenger range a users delight.
