Yash Raj Films @YRF has teamed up with Twitter
Yash Raj Film is an Indian entertainment company which is established by Yash Chopra, now the company has teamed up with Twitter India to reachits audience with their movies, via its twitter handle @YRF, the banner aims to connect with every Indian film with a mobile phone.
“We are on the cusp of widespread growth across mobile, web and social media. This syndicated mobility program will aim to reach mobile-friendly audiences and analyse consumption patterns and trends across web and mobile. Moreover, the move is aligned to the company’s ‘mobile-first’ approach." Gurnani said.
@YRF will send selective Tweets (driven by #YRFBuzz) as SMS to users who subscribe to the service by giving a missed call to 0-75054-75054. This feature works on any phone, any network and is a completely free of charge, for online as well as offline users.
