Vadilal launches the first 'Latest Hangout’ in Jaipur

Vadilal Industries Ltd, Vadilal Hangout, Vadilal Hangout launch, Vadilal Hangout Jaipur, Vadilal Ice Cream
Jaipur : Vadilal Industries Ltd who has started from a small outlet in Ahmedabad over 80 years back, is today emerged as India’s second largest ice cream company. After the initial success of 'Vadilal Hangout' in Ahmedabad, Gujarat, Vadilal Industries Ltd, has now opened its first ‘Vadilal Hangout’ at Jaipur in Rajasthan.

The hangout offers some finger licking snacks along with delectable desserts. The hangout which is launched in Jaipur today is located at Maharani Farms,Durgapur, on city.

"The launch of this hangout, Vadilal Industries Ltd, has made aggressive plans to increase its market share in Jaipur in the coming year. Company which has around 50% market share in Rajasthan’s ice cream market, is focusing to grow by 30% in the coming year.' Vishal Surti, President - Sales & Marketing, Vadilal Enterprises said.

"Vadilal Industries will focus on offering consumers of Jaipur its premium brands like Badabite, Flingo, Gourmet andthe Ice-Trooper range for kids as well as its mass market range like cones, candies, bars, ice-lollies,small cups, big cups, family packs, and economy packs so as to offer something for all tastes, preferences and budgets." He also added.

"We couldn’t afford to miss Jaipur after our success in Ahmedabad. Jaipur, over the period oftime has seen many socio-cultural changes. With the increase in the city’s youth population, Jaipur has tremendous potential for hangout places like Vadilal’s where one can enjoy snacks, ice-creams, sundaes etc along with some foot tapping music. We are confident about opening several more Hangouts across Rajasthan." said Devanshu Gandhi, Managing Director of Vadilal Industries Ltd.

He further added, “We are close to 50% in terms of the market share in a highly competitive category. Apart from well known organized brands we also have to compete with numerous unorganized local ice creams. Over the past 3 decades, we have constantly innovated and customized flavors understanding the local preferences and tastes."

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