Mahindra rolled out new 2015 XUV5OO at Rs 11.21 lakh
The launch of the new XUV5OO is Mahindra’s first for 2015, which is to be followed by 8 more launches in the coming three quarters of 2015.
The XUV500 Xclusive Edition comes packed with a host of premium, luxury features such as electric sunroof, convenient reverse camera, voice messaging system, sporty aluminium pedals, stylish grey alloy wheels, 6-way power-adjustable driver’s seat (optional), illuminated scuff plates and antipinch driver window.
Mahindra & Mahindra Executive Director Pawan Goenka said, "We plan to launch nine products including two all-new compact SUVs and refreshes of current models during the current fiscal."
When asked about the company's plans regarding its sedan Verito, Goenka said the company is not investing anymore on the diesel and petrol variants of the car but "is looking to exploit the platform" by bringing in an electric variant of the model shortly.
"Its (Verito) not a drag on the business it is just there. Further, there are no plans to spruce it up. With the government bringing in a scheme for electric vehicles, we have plans to bring in an electric version of the car," he added.
On XUV500, Goenka said the launch of the SUV would further strengthen the company's position in the SUV segment, where it currently commands over 40 per cent market share. While the entry level variant W4 is priced at Rs 11.21 lakh, the highest trim W10 comes with a tag of Rs 15.99 lakh.
"Today, as we launch the new-age XUV500, we have enhanced the finesse and driving experience while retaining the DNA of the cheetah-inspired XUV500," Goenka said.
