Facebook is considering letting businesses contact consumers directly
The company even went on to expand Messenger services by unveiling the Messenger Platform back in March and even allowing third-party developers to create apps. Now, a report claims that Facebook is considering letting businesses contact consumers directly via WhatsApp.
It might be the first hint that Facebook is gearing up to make money from WhatsApp. Facebook’s Chief Executive Mark Zuckerberg last year had said that it had no near-term plan to make money from the service.
Bloomberg reports that WhatsApp, the most widely used messaging service worldwide, might use some functions currently being tested on Facebook’s Messenger – most notably, business-to-consumer interaction that’s paid for by businesses.
The report quotes Facebook’s chief financial officer, David Wehner, who was recently speaking at the JPMorgan technology conference, “We think that enabling B2C messaging has good business potential for us. As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more long-term than the near-term.”
