Amitabh Bachchan will feature in social ads for DD Kisan

Amitabh Bachchan, DD Kisan channel, Doordarshan, Big B, Amitabh for DD Kisan
New Delhi : The Bollywood mega-star Amitabh Bachchan will feature prominently in social campaign aimed to popularise 'DD Kisan', a Doordarshan's channel which is dedicated to the farmers and rural India and which has inaugurated yesterday by PM Nartendra Modi.

Senior Doordarshan official said that Bachchan would feature in audio visuals, radio jingles and also field publicity for the latest Doordarshan channel, the idea for which came from the Prime Minister Narendra Modi himself.

Additional Director General of Prasar Bharati, Ranjan Mukherjee, who was looking after the launch of the new channel ‘DD Kisan’ confirmed that Amitabh would feature prominently to spread awareness about the channel, and it was the idea of Prime Minister Narendra Modi himself.

The superstar is a champion of social advertisements. According to the AdEx India, a social marketing campaign by the health ministry, the star accounts for 65 per cent of all social advertisements on television, topping the list of 22 Bollywood and television stars.

Apart from advertisements, fourteen 'Kisan Rath' vans would also travel to at least 10,000 villages to generate publicity, he said.

The DD Kisan channel which goes with the tagline, 'Badalte Bharat ki Shan' is a 24x7 channel that will telecast updated information on agriculture, weather and related subject for the benefit of its target audience including cattle rearers, bee keepers, poultry owners, mechanics and craftsmen.

Advice of Indian Meteroligical Department scientists and Agricultural scientists would be broadcast regularly for the farmers so that they may know about the crop diseases, ways to protect crops from various diseases and on how to increase the crop yield.

The channel has a tie-up with IMD and several scientific bodies in the field of agriculture including agricultural universities, Krish Vigyan Kendras etc, a statement released here said. 

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