Mobile Games will develop on Indian Cricketer Virat Kohli
The deal will give Nazara exclusive rights to create games around the cricketer on mobile, web and DTH platforms and will be accessible to users across the world.
According to Nazara, it will look to develop three to five games this year based on the right-handed batsman. The games will be made available for free on various digital and mobile platforms, with revenues being generated through advertising, sponsorships and in-app purchases.
Kohli said that, "Millions of people in the world over spend hours playing games on their smartphones. When the idea was put forth about creating a Virat Kohli game using my animated character I naturally felt its a great idea."
"Another innovative way for me to connect with my fans and thank them for their continued support. I can't wait to see the final product that my team creates for me," Kohli added.
The companies have not disclosed however, if the player would gain any share of the revenue made from the game, or if paid an upfront fee for the rights, or both. CSE also manages cricketers Rohit Sharma, Shikhar Dhawan, M. Vijay and Robin Uthappa, along with other sportspersons like Sania Mirza, Sunil Chhetri and Dipika Pallikal.
