Godrej Locks unveils second edition of Innovation Express
After the success of the first edition of MEC, Godrej Locks’s second edition ‘Innovation Express’ will take the concept of ‘Experience Centre’ to the next level. This showcases evolved technology and design led innovation through its enticing display of products.
It will provide an exclusive 'Touch and Feel' experience of Godrej products to key architects, consumers, interior designers & dealers. The product range has been created taking into consideration the requirements of the target group and their needs.
Commenting on unveiling the Innovation Express Van, Motwani said, 'In our legacy of over 117years of providing security, our efforts have been to continuously enhancethe experience quotient for our customers. Post the success of our 1st edition of MEC, I am proud to unveil our latest step in innovation, the second Mobile Experience Centre - The ‘Innovation Express’.
The MEC will be introduced to key metros across India to connect with the key influencers of the business. Post its launch in Jaipur, the Experience Centre is slated to travel across 20 Major cities across the country in its first phase.
